Creating 30+ animated educational videos for Government of Assam
Creating 30+ animated educational videos for Government of Assam
Creating 30+ animated educational videos for Government of Assam
A series of 2D animated videos aimed at providing financial education and counselling to farmers under Krisarthak initiative
A series of 2D animated videos aimed at providing financial education and counselling to farmers under Krisarthak initiative
A series of 2D animated videos aimed at providing financial education and counselling to farmers under Krisarthak initiative
CLIENT
Assam government
INDUSTRY DOMAIN
financial education
SERVICE OFFERING
script writing
character design
2D animation
Krisarthak is a program under Project Assam Agribusiness and Rural Transformation Project (APART), which aims to add significant value to the financial life of Assamese farmers. The Project Development Objective is to “add value and improve the resilience of selected agriculture value chains focusing on smallholder farmers and agro-entrepreneurs in targeted districts of Assam.”
Krisarthak is a program under Project Assam Agribusiness and Rural Transformation Project (APART), which aims to add significant value to the financial life of Assamese farmers. The Project Development Objective is to “add value and improve the resilience of selected agriculture value chains focusing on smallholder farmers and agro-entrepreneurs in targeted districts of Assam.”
PROJECT IMPACT
PROJECT IMPACT
2,50,000+ farmers
29 districts
3,200+ villages
Benefiting from free financial education through Krisarthak
Benefiting from free financial education through Krisarthak
The Objective
The Objective
Creating accessible financial education videos in the local language of Assam for Assamese farmers. Providing important information in a easy to understand structure. Goal is to educate farmers on the topics of managing finances and utilising the government schemes for the farmers.
Creating accessible financial education videos in the local language of Assam for Assamese farmers. Providing important information in a easy to understand structure. Goal is to educate farmers on the topics of managing finances and utilising the government schemes for the farmers.
Our tasks
Our tasks
Script writing
Script writing
Script writing
Writing clear, simple, structured and organised scripts was essential for effectively conveying the information. We had to ensure that the information provided is easily understood and absorbed without overwhelming the audience.
Encourages user collaboration and collective learning within the community.
Character design & Rigging
Character design & Rigging
Character design & Rigging
Developing relatable characters was crucial for conveying information effectively. By creating characters with similar financial challenges, the script ensured better retention and engagement, allowing the audience to see themselves in the content.
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Backgrounds
Backgrounds
Backgrounds
Creating an authentic rural environment in Assam was crucial for relatability, especially for local farmers. Extensive research and detailed imagery of Assam helped craft backgrounds that enriched scenes with the region's unique charm and character.
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Animation
Animation
Animation
For creating visuals, rather than flashy animations, we chose to focus on simplicity and clarity. For easy comprehension and highlighting key information, we used bullet points and icons.
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Sound design
Sound design
Sound design
The aim was to ensure that the ambient sounds enhanced the overall experience without overshadowing the main voiceover. Sounds like tractors, bird chirping, and farm noises help make farmers feel connected.
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PROJECT IMPACT
PROJECT IMPACT
2 lakh+ views
2 lakh+ views
On Youtube
On Youtube
38 videos
38 videos
Created and animated
Created and animated
