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Onboarding luxury street wear brands like [Supreme], [Stussy], [Kith] and [5]+ exclusive labels

A detailed proof of concept and identity for an e-commerce platform, to persuade clients to collaborate and showcase their products effectively.

INDUSTRY DOMAIN

fashion ecommerce

PLATFORM

web & mobile

SERVICE OFFERING

ux research
branding & strategy

ui design
interaction design

WildCard is an emerging player in the luxury streetwear fashion scene, offering an exclusive array of brands curated for the trendsetters of today. It aims to target the luxury streetwear market, featuring brands like Stussy, Supreme, Vans, Kith, and more, for adventurous youth—aged 16-25.

WildCard aims to partner with top streetwear fashion icons in the likes of Stussy, , etc. by UI-pitching, convincing them to collaborate and sell their products on our platform.

INCORPORATING CLIENT NEEDS

01

Drop culture

Incorporating drop culture in an inclusive manner, as it often emphasises exclusivity by creating limited edition releases and access

02

Expressive

Designing a brave, sophisticated user interface with interactive elements to set the website apart from marketplaces

03

Brand focused

Highlighting the individuality and language of each brand to cultivate brand loyalty building authentic connections

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Zen dots

A fresh look to street-inspired aesthetics and a distinct logotype

Luxury

Sophisticated

FOMO

Brave

Fresh

Classy

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An edgy brand identity

We aimed for a clean, sophisticated appearance with subtle details, such as utilizing lowercase throughout and restricting the color palette to black and white. With a cohesive visual style, we enhanced the brand's message that amplifies confidence.

Imagining WildCard X Stussy

A luxurious e-commerce experience

Created a unique landing page design, focusing on individual brand importance over a conventional marketplace appearance Added timers on brand pages for upcoming drops and availability, creating urgency

Included a full-screen product image carousel on product detail pages, to prioritise visual appeal over product details

Introduced a bidding system for exclusive purchases, ensuring everyone has a chance to acquire since the items are limited in number

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