Onboarding luxury street wear brands like [Supreme], [Stussy], [Kith] and [5]+ exclusive labels
Onboarding luxury street wear brands like [Supreme], [Stussy], [Kith] and [5]+ exclusive labels
Onboarding luxury street wear brands like [Supreme], [Stussy], [Kith] and [5]+ exclusive labels
A detailed proof of concept and identity for an e-commerce platform, to persuade clients to collaborate and showcase their products effectively.
A detailed proof of concept and identity for an e-commerce platform, to persuade clients to collaborate and showcase their products effectively.
A detailed proof of concept and identity for an e-commerce platform, to persuade clients to collaborate and showcase their products effectively.
INDUSTRY DOMAIN
fashion ecommerce
PLATFORM
web & mobile
SERVICE OFFERING
ux research
branding & strategy
ui design
interaction design
WildCard is an emerging player in the luxury streetwear fashion scene, offering an exclusive array of brands curated for the trendsetters of today. It aims to target the luxury streetwear market, featuring brands like Stussy, Supreme, Vans, Kith, and more, for adventurous youth—aged 16-25.
WildCard aims to partner with top streetwear fashion icons in the likes of Stussy, , etc. by UI-pitching, convincing them to collaborate and sell their products on our platform.
WildCard is an emerging player in the luxury streetwear fashion scene, offering an exclusive array of brands curated for the trendsetters of today. It aims to target the luxury streetwear market, featuring brands like Stussy, Supreme, Vans, Kith, and more, for adventurous youth—aged 16-25.
WildCard is an emerging player in the luxury streetwear fashion scene, offering an exclusive array of brands curated for the trendsetters of today. It aims to target the luxury streetwear market, featuring brands like Stussy, Supreme, Vans, Kith, and more, for adventurous youth—aged 16-25.
INCORPORATING CLIENT NEEDS
INCORPORATING CLIENT NEEDS
01
01
Drop culture
Drop culture
Drop culture
Incorporating drop culture in an inclusive manner, as it often emphasises exclusivity by creating limited edition releases and access
02
02
Expressive
Expressive
Expressive
Designing a brave, sophisticated user interface with interactive elements to set the website apart from marketplaces
03
03
Brand focused
Brand focused
Brand focused
Highlighting the individuality and language of each brand to cultivate brand loyalty building authentic connections
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Sometype mono
Sometype mono
Sometype mono
Zen dots
Zen dots
Zen dots
A fresh look to street-inspired aesthetics and a distinct logotype
A fresh look to street-inspired aesthetics and a distinct logotype
A fresh look to street-inspired aesthetics and a distinct logotype
Luxury
Sophisticated
Luxury
Sophisticated
FOMO
Brave
FOMO
Brave
Fresh
Classy
Fresh
Classy
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#131313
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An edgy brand identity
An edgy brand identity
We aimed for a clean, sophisticated appearance with subtle details, such as utilizing lowercase throughout and restricting the color palette to black and white. With a cohesive visual style, we enhanced the brand's message that amplifies confidence.
Imagining WildCard X Stussy
Imagining WildCard X Stussy
A luxurious e-commerce experience
A luxurious e-commerce experience
Created a unique landing page design, focusing on individual brand importance over a conventional marketplace appearance Added timers on brand pages for upcoming drops and availability, creating urgency
Included a full-screen product image carousel on product detail pages, to prioritise visual appeal over product details
Introduced a bidding system for exclusive purchases, ensuring everyone has a chance to acquire since the items are limited in number
